Product Entreprenuerisation 1/2021 — SOPet Weekly Report

— Bhakamol Intanil, 6258056556 / Chief Design Officer, Co-Founder of SOPet

Week 1 (16–22 Aug, 2021)

On Saturday, I and Best conducted interviews with several vets who are currently working with us, from both the older and the newer batches, to collected data on their experiences of using the website or any problems they encounter from our current website, to design and improve a better user journey for both the website and the application.

User experience virtual interview with the vet (vet name censored)

Week 2 (23–29 Aug, 2021)

Apart from that the team also had a meeting on Wednesday afternoon to discuss on our current operations, pricing change, marketing strategies, and future plans and development. We agreed to increase the price for all services starting from September 1st. Nevertheless, on Wednesday evening we received a sudden news from the Council of Vet of Thailand regarding the new regulation on telemedicine for animals, resulting in an emergency meeting. We discussed about our possible future plans and whether to pivot our business idea. However, we have decided to wait for the new law to be officially enforced before making final decision as more details will be released.

The UX/UI team had a meeting to discuss about the possible change in website and application according to the new law. On Saturday, me and Best conducted an interview with another vet to collect feedbacks needed for the UX/UI improvement.

Week 3 (30–5 Sep, 2021)

For this reason, my primary focus of week 3 was to design the updated version of the user interfaces of the current website to make it better comply with the new law regarding the telemedicine for animals. The design focused on 3 major fixes. The first edit were to add more important details on vet cards including vet license number and a clearer information on vets’ education and work experiences as these are information required by the Thailand’s council of vet. The second edit was the addition of the terms and agreement page before the payment page of every transaction, again, as required by the Council of Vet. The last edit were minor fixes on the font size of texts in some part of the website’s home page.

Week 4 (6–12 Sep, 2021)

In addition, on Thursday, the UX/UI team had an internal meeting to discuss on a more details of future website/application plan after the new programmers start working. We have discussed on 2 major future phases of the application with different services. Apart from that, the UX/UI team also had a meeting with the programmers from the Faculty of Engineering to discuss on further work plans and a more details of UX/UI design of the application.

meeting with programmers from the faculty of engineering

Week 5 (13–19 Sep, 2021)

Apart from that, I worked together with Kul and Best Kophong to finalized the contents and the user interface design of the terms and agreements page that was required to be added to the website as soon as possible by the Council of Vet of Thailand. We have submitted the the design and contents to the current programmers for them to add to the website. I also created a new temporary logo for SOPet as well, the change of the logo was minor (changed the name on the logo from S.O.Pet to SOPet).

On Sunday, the whole team, including the two new programmers, had a meeting together to get to know each other better as well as discussed on the future redevelopment of the website. The new front end programmers suggested me and Best Kophong to re-design the user experience and user interface of the website as well as designing SOPet’s corporate identity for the sake of better UI design.

Terms and agreements page on Figma

Week 6 (20–26 Sep, 2021)

some of our CI designing reference (image source:

Week 7 (27 Sep–3 Oct, 2021 / MIDTERM)

Apart from that, the marketing team also held a Q&A live event with vet on Facebook. I helped Paeng, the head of marketing who was responsible to be the MC of the event, by coming up with questions to ask vet in case the number of viewer is too few for the Q&A session. The live turned out to have a lot more audiences than we expected (over 100 viewers) with lots of questions in the comment section.

UX/UI work plan (confidential information is blurred out)

Week 8 (04–10 Oct, 2021)

Apart from that, as we are in the process of partnering with our prospect business partner, the whole SOPet team had a meeting together to discuss on company registration process. We have agreed on our roles within the company once we are registered, which will consist of 3 shareholders, including the programmer and other 2 co-founders, and the rest of the team would be the members of the board of directors. We have decided to register for a company right away if the partnership process requires us to do so, otherwise we would extend the plan for a bit more as register for a company requires quite a large amount of money and more workload, especially for the finance team.

Week 9 (11–17 Oct, 2021)

As for my task within the UX/UI team, I have been working according to the work plan. This week I have been listing out and finalizing questions as well as preparing for the interview with a customer for the purpose of UX user research. I have requested the customer relationship team to recruit at least 5 interview participants from our existing customers. The relationship team has reached out to 5 customers but only one has responded so far. The interview with that customer is scheduled to be on Monday 18th, 2021, at 17:00. Apart from that, since we are able to recruit only 1 participant so far, we will have to see if we can use any incentives to recruit more participants for the interview, otherwise we may have to change the research approach to using survey form (which I personally find not insightful and effective enough).

part of the document containing our research objective, participants’ details, and interview questions

Week 10 (18–24 Oct, 2021)

Apart from that, I have finalized the color tones that will be used as SOPet’s corporate identity. I have also contacted a freelance designer to design a new logo for SOPet. At first, we were going to design the new logo ourselves but we later found that it was much difficult than we have expected especially if we want our logo to be distinct from other pet-related brands.

UX/UI team work plan for the user research stage

Week 11 (25–31 Oct, 2021)

The UX/UI team’s task for this week is to re-design or adjust the user flow of the website/application if needed as well as create the website wireframe and the rough sketch of the application. However, since it turned out most of the users don’t have the problem with the flow as expected. There is no need to re-design or adjust the user flow that much.

This week I also received a response from the freelancer that I contacted to design the logo. The logo looks OK but I still don’t like it that much so further adjustment is needed.

Week 12 (01–07 Nov, 2021)

Moreover, the logo that I have contacted the freelance is now finalized and I am quite satisfied with it. Still, the colors of the logo may need to be adjust a bit more.

Week 13 (08–14 Nov, 2021)

some part of the user flow for Small Animal Hospital Chulalongkorn University

Week 14 (15–21 Nov, 2021)

Apart from that, the team has also had a talk with the software house whose CU Innovation Hub referred us to. We later had a meeting together to brainstorm on the system layout with features that we are going to have as we need to send to them for the development of the application. We also had a discussion on whether we should outsource them or work in-house by ourselves.

As for the detailed design of the website’s user interface, we plan to wait until December for the engineering students who are working with us under the Innodating Program to finish designing the application UI. We will later use those UI as a based and add some further adjustments to the design.

the new application’s user flow



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